The biggest problem I see on a regular basis is that people are talking at their followers rather than talking with them.
Run, don’t walk, to your favorite local bookstore and pick up a copy of our good friend Doug Karr’s new book, “Corporate Blogging for Dummies.” Trust us, you need this book. And it’s not just because we at Raidious are in the book on pages 126 and 127 (not that we were looking or anything).
No one likes the guy that talks shop 24/7. Show off who you are as a person.
As a function of our partnership with email marketing solutions provider ExactTarget, we’ve been in attendance at the 2010 Partner Summit.
Tip o’ the hat to Social Media Today for seeing fit to feature my recent Raidious blog post “Social Media Strategy: Are You Marketing or Communicating?”
My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.