contact us
TECHPOINT MIRA AWARDS FINALIST 2011

Marketing and Advertising

Raidious at Indiana Chamber Of Commerce: The New Normal

by Taulbee Jackson on March 10, 2010

in Blogging,Content Planning,Digital Content Services,Digital Marketing,Marketing Technology,Research,Social Media,Twitter

My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.

Raidious at Hoosier PRSA Social Media Bootcamp

by Matt Chandler on March 10, 2010

in Blogging,Social Media

Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.

Striking Up a Hyper-Local Relationship

by Matt Chandler on January 19, 2010

in Marketing Technology,Mobile Device Marketing

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

Where do Social Media Budgets Come From?

by Taulbee Jackson on January 17, 2010

in Digital Content Services,Digital Marketing,Research,Social Media

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

Owned Media update: Official Research from Forrester

by Taulbee Jackson on January 12, 2010

in Digital Content Services,Digital Marketing,Research,Social Media

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

Earned Media vs. Paid Media vs. Owned Media

by Taulbee Jackson on September 28, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Social Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.

Online Marketing, Media and Advertising Conference

by Matt Chandler on September 22, 2009

in Digital Marketing,Email Marketing,Mobile Device Marketing,Social Media

In addition to attending a number of informative and insightful sessions with industry leaders, the conference and expo was also a great chance to network with other digital marketing professionals.

Next Entries →