My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.
Marketing and Advertising
Raidious at Indiana Chamber Of Commerce: The New Normal
by Taulbee Jackson on March 10, 2010
in Blogging,Content Planning,Digital Content Services,Digital Marketing,Marketing Technology,Research,Social Media,Twitter
Raidious at Hoosier PRSA Social Media Bootcamp
by Matt Chandler on March 10, 2010
Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.
Striking Up a Hyper-Local Relationship
by Matt Chandler on January 19, 2010
As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?
Where do Social Media Budgets Come From?
by Taulbee Jackson on January 17, 2010
in Digital Content Services,Digital Marketing,Research,Social Media
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.
Owned Media update: Official Research from Forrester
by Taulbee Jackson on January 12, 2010
in Digital Content Services,Digital Marketing,Research,Social Media
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!
Earned Media vs. Paid Media vs. Owned Media
by Taulbee Jackson on September 28, 2009
in Digital Content Services,Digital Marketing,Email Marketing,Social Media
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.
What’s the difference? It’s mostly about Control.
Online Marketing, Media and Advertising Conference
by Matt Chandler on September 22, 2009
in Digital Marketing,Email Marketing,Mobile Device Marketing,Social Media
In addition to attending a number of informative and insightful sessions with industry leaders, the conference and expo was also a great chance to network with other digital marketing professionals.
