Marketing And Advertising | Raidious

Tag Archives: Marketing and Advertising

Striking Up a Hyper-Local Relationship

19. Jan, 2010 • Categories: Marketing Technology, Mobile Device Marketing • by Matt Chandler

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

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Where do Social Media Budgets Come From?

17. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

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Owned Media update: Official Research from Forrester

12. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

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Earned Media vs. Paid Media vs. Owned Media

28. Sep, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Social Media • by Taulbee Jackson

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.

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