by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
Tweet If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans [...]
Tweet Email marketing is changing fast. At a jam-packed webinar last week, Raidious partnered with our friends at Delivra to shed some light on some of the top email marketing trends we have been seeing with our clients. If you were not able to attend the webinar, no worries – we recorded it so you [...]
Not only is this package an invaluable research tool for market intelligence, as content producers it’s also a great resource for idea generation.
Raidious has finally arrived in Austin for this year’s South by Southwest (SXSW). I’ve been wanting to attend for years, but this is my first time here.
Social Center is a collaborative effort that leverages the power of leading social media management software Spredfast with the content development, management and deployment prowess of Raidious.
We have learned business behaviors because that’s “just the way it’s done,†but that doesn’t make those behaviors right. With that in mind, here are the four agreements your business needs to make with itself and with its customers.
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
As always, content ruled the day. The single biggest bombshell for most folks was probably the statistics from research conducted by King Fish Media.
I’m back in Indianapolis, working with a company that’s on the rise. We’ve been profiled in national publications, we’re working with national and international clients, and we’re hiring people.
My grandmother probably said it best: “If you keep mouthing off like that, a bigger boy’s going to pop you one.†Maybe I should’ve paid more heed to my grandmother; it sure seems JetBlue did.
Become an EdgeRank Ninja: New Webinar with Awareness!
by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
Tweet If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans [...]