Tag Archives: Marketing

Generating Followers or Generating Advocates: The Choice Is Yours

19. Jul, 2010 • Categories: Facebook, Social Media, Twitter, content strategy • by Smitty

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

0 Comments

The Digital Marketing Problem

27. Apr, 2010 • Categories: Digital Marketing • by Matt Chandler

A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.

1 Comment

Raidious at Hoosier PRSA Social Media Bootcamp

10. Mar, 2010 • Categories: Blogging, Social Media • by Matt Chandler

Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.

0 Comments

Are You Marketing or Communicating?

17. Feb, 2010 • Categories: Content Planning, Digital Marketing, Social Media • by Matt Chandler

A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.

1 Comment

Striking Up a Hyper-Local Relationship

19. Jan, 2010 • Categories: Marketing Technology, Mobile Device Marketing • by Matt Chandler

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

0 Comments

Older Entries »