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TECHPOINT MIRA AWARDS FINALIST 2011

Media

Your News Release Is Not News

by Ryan Smith on March 1, 2011

in Content Strategy,Digital Marketing,Owned Media,Social Media,Twitter

Image courtesy Wikimedia Commons

The hardest part of social media management is understanding that the social space is not another venue to distribute your news release.

Owned Media update: Official Research from Forrester

by Taulbee Jackson on January 12, 2010

in Digital Content Services,Digital Marketing,Research,Social Media

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

Earned Media vs. Paid Media vs. Owned Media

by Taulbee Jackson on September 28, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Social Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.