The hardest part of social media management is understanding that the social space is not another venue to distribute your news release.
Media
Your News Release Is Not News
by Ryan Smith on March 1, 2011
in Content Strategy,Digital Marketing,Owned Media,Social Media,Twitter
Owned Media update: Official Research from Forrester
by Taulbee Jackson on January 12, 2010
in Digital Content Services,Digital Marketing,Research,Social Media
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!
Earned Media vs. Paid Media vs. Owned Media
by Taulbee Jackson on September 28, 2009
in Digital Content Services,Digital Marketing,Email Marketing,Social Media
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.
What’s the difference? It’s mostly about Control.
