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Mobile Device Marketing

Is Your Website Optimized for the Mobile Generation?

by P.J. Gindling on January 6, 2010

in Digital Content Services,Digital Marketing,Marketing Technology

2010 is quickly becoming the year of mobility. With the introduction of the Google Droid late-last year and the continued strength of iPhone and Blackberry devices we are as connected as ever. In the past (recent past) we would have to set up our laptops at the local Wi-Fi hotspot in order to check e-mail, [...]

Gen-Y Likes Social Nets, but Wouldn't Give Up E-mail or Texting for Them

by P.J. Gindling on October 22, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Social Media

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

Web Ads Projected to Grow BIG in 2010

by P.J. Gindling on September 24, 2009

in Digital Content Services,Digital Marketing

In a recent Adweek article, “Web Ad Spending Set to Surge,” Steve McClellan writes about how web based advertising is anticipated to grow by 11% to $65 billion next year, which is 14.6% of all measured media. GroupM is the company behind the numbers anticipating the large shift taking even more money from the traditional [...]