Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.
Online Communities
Attention Advertisers: Facebook Is Not for You
by Matt Chandler on June 9, 2010
Social Networking Trumps Social Network Sites
by Matt Chandler on April 6, 2010
Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.
Have You Ever Been Retweeted? (or: She Twittered Me With Science)
by Matt Chandler on September 28, 2009
The overall point? The conversation doesn’t stop once you send out a Tweet to your followers. If you’re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.
Handy Tips for Corporate Social Media Use
by Matt Chandler on September 10, 2009
As the age of open and instantaneous communication and 24-hour information availability progresses, consumers become increasingly pragmatic/realistic/suspicious of the companies selling the goods we use.
