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TECHPOINT MIRA AWARDS FINALIST 2011

Owned media

Social Media Analytics – AMA Michiana

by Taulbee Jackson on November 21, 2011

in Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Research,Social Media

Tweet Social Media Analytics is an ever-evolving practice. Here is a quick presentation on how Raidious handles analytics on a cross platform basis for socialized media (one point we make here – social media is a misnomer, it’s all social). It’s all about understanding how to grow and engage an audience with content, regardless of [...]

Owned Media: If You Can’t Say Something Nice, Issue a Press Release

by Matt Chandler on May 12, 2011

in Commentary,Facebook,Featured,Owned Media

Image courtesy Flickr

Engaging a PR firm to propagate negative sentiment via earned media opposes the inherent transparency of owned media.

Small Business Can’t Afford to Rely on Facebook

by Matt Chandler on March 23, 2011

in Content Strategy,Facebook,Owned Media

Image courtesy fotopedia

A well-funded, well-planned Facebook strategy is essential for any business. But to shift the majority of online spending into one silo is suspect.

Raidious Social Media Tip of the Week

by Ryan Smith on March 22, 2011

in Digital Content Services,Digital Marketing,Facebook,Owned Media,Social Media,Twitter

Image courtesy Wikimedia Commons

Every now and then Raidious will offer little tips and advice that will help make a powerful impact on your social media campaign.

Raidious’ Three Pillars of Social Media

by Ryan Smith on March 15, 2011

in Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Owned Media,Social Media,Twitter

Social Center

Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.

Owned Media update: Official Research from Forrester

by Taulbee Jackson on January 12, 2010

in Digital Content Services,Digital Marketing,Research,Social Media

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

Earned Media vs. Paid Media vs. Owned Media

by Taulbee Jackson on September 28, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Social Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.