2010 is quickly becoming the year of mobility. With the introduction of the Google Droid late-last year and the continued strength of iPhone and Blackberry devices we are as connected as ever. In the past (recent past) we would have to set up our laptops at the local Wi-Fi hotspot in order to check e-mail, [...]
Raidious Digital Content Services
Last week, I posted a response in favor of the Federal Trade Commission’s new endorsement and testimonial in advertising rules. I understand if you take what I say with a grain of salt (I really hope that isn’t the case). Of course I agree with the new changes because my company (Raidious) wants to help your [...]
We’ve spent the last few years paying close attention to digital marketing – reading scads of research and opinion on marketing operations, client needs, trends in ad budget allocations, technology, consumer behavior, SEO, emerging media, and lots of other related subjects.
We’ve also been a part of a lot of digital copywriting initiatives over the last decade and a half or so. We’ve experimented, we’ve analyzed, and we’ve generally thought digital marketing to death. Here’s a few things we’ve learned that we’re fairly certain about. We reserve the right to change our opinion on some of this, but we think these statements qualify as absolute truisms, based on what we’ve learned.
