Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
Sales
If you are on online retailer and you aren’t leveraging a multi channel approach, you are in a world of hurt.
I am a featured speaker at the 2010 Masters of Business Online conference, conducting a session on developing a digital content strategy.
A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.
