Tag Archives: Search engine optimization

Tend Your Own Garden and Thwart the Content Farms

Don’t let content farms like Demand Media sell your own products back to you. Take charge of your online reputation and the money you spend on search engine optimization.

Optimizing Web Content Is Elementary (School)

Search engines are built to “read” a site as a human would. An outstanding model to follow for web content writing comes from elementary school.

Build New Business by Establishing Authority

As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?