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TECHPOINT MIRA AWARDS FINALIST 2011

Social Media

Tweet This week’s tip is short and simple. Don’t be afraid to change directions on your social media campaign. The bottom line is that a good social campaign cannot be treated like any other marketing campaign. A strategy developed in November, executed in February, and measured along the way is not always going to be [...]

Space Shuttle Cockpit

This move demonstrates the shift toward contextualized, real-time analysis across digital channels as a primary means of collecting business intelligence.

Via AddLetters.com

Forrester confirms that for most teenagers, being “friends” with a brand is the equivalent of your mom coming downstairs during your party.

Image courtesy WikiMedia Commons

If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.

Image courtesy Wikimedia Commons

Every now and then Raidious will offer little tips and advice that will help make a powerful impact on your social media campaign.

Image courtesy ComScore

The true “breaking news” of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.

Social Center

Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.

Photo: Steve Dietl/IFC Films

There are no limits to what can be done via social media and it’s open for any industry–especially entertainment.

Tron: Legacy

It was a packed room for “How Brands Are Using Entertainment and Social Media,” yet another testament to the power of content for brands.

As Raidious Control came online last week, our great team waited in anticipation while I worked to get the final bolts tightened down. I am happy to report now that the team has moved in and we are up and running!