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TECHPOINT MIRA AWARDS FINALIST 2011

Social network service

So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?

Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.

Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.