If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
Social network
Raidious Social Media Tip of the Week: Metrics
by Ryan Smith on March 29, 2011
in Content Strategy,Digital Marketing,Facebook,Owned Media,Social Media,Twitter
Social Networking Trumps Social Network Sites
by Matt Chandler on April 6, 2010
Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.
Have You Ever Been Retweeted? (or: She Twittered Me With Science)
by Matt Chandler on September 28, 2009
The overall point? The conversation doesn’t stop once you send out a Tweet to your followers. If you’re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.
Great Article at Slate on Social Media Customer Service
by Matt Chandler on September 2, 2009
in Social Media
There’s a fantastic article by Farhad Manjoo on Slate today entitled “Tweeting Avengers: Does venting consumer outrage on Twitter actually work?” The article is a must-read for consumers and businesses alike.
Become an EdgeRank Ninja: New Webinar with Awareness!
by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans and [...]