The true “breaking news†of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.
Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.
Brands, content, and journalism have been much-emphasized topics at the conference thus far.
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.
This program reminds me of Amway or some other multi-level marketing (pyramid) scheme, except you get the pleasure of spamming your friends and followers in exchange for much-desired exposure and link bait.
The biggest problem I see on a regular basis is that people are talking at their followers rather than talking with them.
So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?
One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.
Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.
Daily Tweet summary from the Radious thought machine.
3 Reasons Social Media Is Like Car Insurance
by Matt Chandler on March 9, 2011
in Commentary,Social Media
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.