Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.
Social Networking Trumps Social Network Sites
by Matt Chandler on April 6, 2010
Back in the basement computer labs when we got our first taste of Mosaic, we knew the game was officially on. We knew that if you put it out there, it was really out there for anybody to read, forever and forever.
Are You Marketing or Communicating?
by Matt Chandler on February 17, 2010
A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.
Digital Marketing from the White House to Your House
by Matt Chandler on January 21, 2010
Covering the beltway and White House goings-on is one of the biggest jobs in journalism. But for a company, what business is more important than yours?
Where do Social Media Budgets Come From?
by Taulbee Jackson on January 17, 2010
in Digital Content Services,Digital Marketing,Research,Social Media
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.
Realtime Communication vs. Public Safety
by Matt Chandler on January 7, 2010
As often happens, the public moved faster than the corporation. People expected the official digital channel of Eurostar to become a means for transmitting emergency information, and screamed when it didn’t happen.
Who Owns Your Social Media Content? Does It Matter?
by Matt Chandler on November 10, 2009
in Social Media
One of the more often-heard keywords regarding social media use by companies is ownership: “Who owns the conversation?†“Are you owning the conversation about your brand?â€
There are actually two distinct implications to content ownership: reputation management and risk management.
Have You Ever Been Retweeted? (or: She Twittered Me With Science)
by Matt Chandler on September 28, 2009
The overall point? The conversation doesn’t stop once you send out a Tweet to your followers. If you’re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.
Handy Tips for Corporate Social Media Use
by Matt Chandler on September 10, 2009
As the age of open and instantaneous communication and 24-hour information availability progresses, consumers become increasingly pragmatic/realistic/suspicious of the companies selling the goods we use.
Echo: Authenticated, Standalone Comments for Any Website
by Brian Wyrick on January 5, 2010
in Blogging,Digital Content Services,Social Media
Echo is a new commenting system for web sites and blogs from JS Kit, and we think it is cool. Find out why.