Digital marketing doesn’t work without content.

It’s not about your website, or your Twitter account, or your email software. It’s about the content that those platforms deliver. In today’s media environment, everybody is a publisher. Most brands don’t account for this in their budgets, but it is the most critical piece of the digital puzzle. Platforms don’t accomplish marketing goals – content does. Unless your organization is fully staffed with a team of experienced digital journalists, writers, editors, producers and interactive marketing experts, you probably need a little help.

How we solved the content problem

Agencies are great at advertising. PR firms are great with PR. Web shops and digital agencies build great websites.

Because that’s what they’re designed to do. We’re designed to produce digital content and manage digital dialog.

Raidious takes a broadcast journalism approach to content production and distribution. Think of us as a social media SWAT team. Imagine having an embedded CNN production team whose only job is to report on your brand. Add some serious online marketing acumen to the mix, and that’s us. We’re not an agency. Or a PR firm. Or a web shop. We’re something totally new and totally different, from the way we staff to our planning approach to the way we execute. We’re built for this. They’re not.

Owned Media

You are most likely engaging in paid media (advertising) and earned media (public relations). Owned media is different – you own and control both the platform and the dialog, versus paying for space on someone else’s platform alongside their content (as in paid media) or paying someone to get someone else to create content about your brand on their platform (as in earned media). We’re built for this. They’re not.

Examples

Blogging

We prefer the term web publishing, but yes, we can help you create amazing blog content. In fact, we’re designed to do this. They’re not.

Email

From simple email newsletters to more complicated data driven automated and dynamic communications, Raidious makes great email content. In fact, we’re designed to do this. They’re not.

Social Media

Social media programs can range from simple daily status updates to a more complicated and involved presence on multiple social media networks. This is our sweet spot. We were made for this. They’re not.

Web Video

We have a wide range of options and variables to consider in producing Web Video content. It all depends on the concept and the production requirements to realize it. Our approach to web video is based on creating content (not commercials). We are experienced, staffed and trained to specifically to produce fantastic web video. They’re not.

What else?

Some other popular types of digital content we produce include online presentations, animations, infographics, white papers, ebooks, podcasts, mobile device content, and more. All of which we are purpose-built to produce. They’re not.