HomeBlogSocial Media MarketingUltimate Guide to Social Media Image Sizes for 2023

Ultimate Guide to Social Media Image Sizes for 2023

When it comes to mastering social media image sizes, businesses and organizations must understand the nuances of each platform. With an ever-evolving digital landscape, staying up-to-date with recommended dimensions ensures that your visual content looks professional and engaging across all channels. This comprehensive guide delves into the specific image size requirements for major platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube. Following the recommended dimensions and optimizing your visuals can boost brand recognition and customer engagement while enhancing your online presence.

Whether you’re a seasoned marketer or just starting out in the world of digital marketing services – this article is designed to provide valuable insights on social media image sizes that will help elevate your campaigns’ performance.


With over 2.8 billion monthly active users, Facebook remains a crucial platform for businesses and individuals alike. When utilising this popular social media platform, it is critical to ensure your visuals are optimized for maximum effect.

Profile Picture Size: 180 x 180 Pixels

Your profile pic is a significant part of your presence on Facebook, as it will show up in searches and alongside any interactions you have. The recommended size for a Facebook profile picture is 180 x 180 pixels. This ensures that your image will be displayed clearly across various devices without distortion or pixelation.

Cover Photo Size: 820 x 312 Pixels.

A well-designed cover photo can help create a strong first impression when someone visits your page. The optimal size for a Facebook cover photo is 820 x 312 pixels – large enough to look great on desktops but still compatible with mobile devices where space may be limited (source). Be sure to consider how text elements within the image might appear at different screen sizes so they remain legible regardless of device type.

Shared Image/Post Size: 1200 x 630 Pixels

  • Square: The most common format used by marketers due to its versatility; square images are a perfect fit for desktop and mobile displays while being easily shareable between platforms like Instagram and Twitter. For best results, aim to upload a file measuring exactly 1080 x 1080 pixels, ensuring sharpness and clarity throughout all viewing experiences possible.
  • Landscape: Ideal for sharing links or articles, landscape images should have an aspect ratio of 1.91:1 with a minimum width of 1200 pixels and a height of 630 pixels. This will ensure that your image looks great when shared on Facebook’s news feed.


As a visually-driven platform with over one billion users worldwide, Instagram is an excellent place to showcase your brand through eye-catching imagery. 

Profile Picture Size: 110 x 110 pixels

Your Instagram profile picture is the first thing people see when they visit your account, so it’s essential to make a great impression. The recommended size for your profile photo is 110 x 110 pixels. Make sure the image you choose represents your brand and looks clear at this small size.

Feed Post Square Image Size: 1080 x 1080 pixels

Square images are the most common format on Instagram feeds and should be uploaded at a resolution of 1080 x 1080 pixels. This resolution ensures that your images are clear and eye-catching on any device. Don’t forget to use high-quality images that represent your brand well and capture attention in the busy feed.

Feed Post Portrait Image Size: 1080 x 1350 pixels.

  • Taller than square: Portrait images allow you to share more vertical content in one frame – perfect for showcasing products or capturing stunning landscapes. To optimize these types of posts, upload them at a resolution of 1080 x 1350 pixels.
  • Captions matter: Remember that engaging captions can help boost engagement on both square and portrait posts – don’t neglect this important aspect of sharing content on Instagram.

Stories/Reels Size: 1920 x 1920 pixels

Instagram Stories and Reels are a fantastic way to share ephemeral content that disappears after 24 hours (Stories) or showcase short, engaging videos (Reels). To ensure your visuals look their best in these formats, upload them at a resolution of 1920 x 1920 pixels. This will guarantee crisp images on all devices and help you make the most of this popular feature.

IGTV Thumbnail/Image Preview: 420 x 654 pixels

If you’re using IGTV to share longer-form video content with your audience, optimising your thumbnails for maximum impact is crucial. The recommended size for IGTV thumbnails is 420 x 654 pixels. Make sure the image accurately represents the video content and entices viewers to watch.


Getting noticed in the fast-paced world of Twitter can be challenging; however, optimizing your visuals will help you stand out from the crowd.

Profile Picture Size: 400 x 400 pixels

Your profile image is a crucial part of your online persona on Twitter. To make sure it looks sharp and professional, use a high-quality image with dimensions of 400 x 400 pixels. This size ensures that your profile photo displays correctly across various devices and screen resolutions. For more tips on creating an effective profile picture, check out this helpful guide by HubSpot.

Cover Photo/Image Header Sizing Requirements: 1500 x 500 pixels

A well-designed cover photo can grab users’ attention as they visit your Twitter page. The recommended dimensions for a Twitter header image are 1500 x 500 pixels. Be aware that some elements may be cut off or hidden depending on the device used to view it, so ensure important components such as text and logos are located in the center for optimal visibility. Therefore, place important elements such as text or logos within the “safe area” – usually centered horizontally and vertically – to avoid any display issues. You can find more information about designing effective headers in this article by Sprout Social.

Tweet Images: Minimum Width – 600px; Aspect Ratio – Between (1)16×9 And (1)4×7

Adding images to your tweets can significantly increase engagement, so it’s essential to use the right dimensions for optimal display. Twitter recommends a minimum width of 600 pixels, with an aspect ratio between 16:9 and 4:7. Keep in mind that taller images may be cropped on mobile devices, so try sticking closer to a landscape orientation (e.g., 1200 x 675 pixels) for better results. For more tips on creating shareable tweet visuals, check out this guide by Buffer.

In-Stream Images: Maximum Width – 1024px; Aspect Ratio – Between (1)2×1 And (1)3×4

In-stream images appear alongside shared links within users’ timelines and can help drive traffic to your content. To ensure these visuals look their best across all devices, aim for a maximum width of 1024 pixels, with an aspect ratio between 2:1 and 3:4. This sizing ensures that your image is fully visible without being cropped or distorted when viewed on different screens.

Pinning Perfection Through Properly Sized Imagery

As a business or organization looking to improve your online presence, Raidious.com understands the importance of optimizing images for different social media platforms. One such platform is Pinterest, a powerful tool for driving referral traffic to your site. To maximize engagement on this visual search engine, it’s crucial to use properly sized imagery in all aspects of your Pinterest marketing strategy.

Standard Pin Size: 1000 x 1500 pixels (2:3 aspect ratio)

The ideal dimensions for standard pins are 1000 x 1500 pixels with a 2:3 aspect ratio. By utilizing these dimensions, users are more likely to be drawn in and click through to explore further content from you or visit your website, while maintaining a good balance between image quality and file size. Using these dimensions can help increase the likelihood that users will click through to visit your website or explore more content from you.

Tips for Creating Eye-Catching Standard Pins:

  • Create visually appealing images that represent the content being linked.
  • Add text overlays using easy-to-read fonts and colors that complement the image.
  • Include branding elements like logos or color schemes consistent with other marketing materials.

Promoted Pin Size: 600 x 900 pixels (minimum)

If you’re investing in promoted pins as part of your digital marketing efforts, it’s essential to ensure they stand out among organic content by adhering to minimum dimension requirements of at least 600 x 900 pixels. By following these guidelines, you’ll create high-quality visuals that capture user attention and generate clicks towards relevant landing pages on-site.

Ideas for Effective Promoted Pins:

  • Highlight special offers, promotions, or discounts to entice users.
  • Showcase product features or benefits that differentiate your brand from competitors.
  • Use engaging visuals like infographics or step-by-step guides related to the linked content.

Video Pin Size: Square (1:1) or Vertical (9:16)

Incorporating video can be a major boon for your Pinterest approach in terms of gaining attention and website referrals. For optimal results, create videos with either a square (1:1) aspect ratio or vertical format at 9:16. This ensures they’ll display correctly within user feeds while also providing an immersive viewing experience on mobile devices where most browsing occurs.

Suggestions for Compelling Video Pins:

  • Create short-form tutorials, demonstrations, or how-to’s relevant to your target audience.
  • Showcase behind-the-scenes footage of company events, product launches, etc., giving viewers exclusive insights into what makes you unique as an organization.


To maximize impact on the world’s largest professional network, it’s essential to ensure that all visuals used across various aspects of personal profiles and company pages meet their respective requirements.

Personal Profile Picture: 400 x 400 pixels

Your LinkedIn profile picture is one of the first things people see when they visit your page or come across your content in their feed. For a sharp, professional look, ensure your profile picture is 400 x 400 pixels. This ensures that your photo looks crisp and clear on any device.

Personal Background Photo/Cover Image: 1584 x 396 pixels

A well-designed background photo can help tell your story and showcase what makes you unique as a professional. The ideal size for this image is 1584 x 396 pixels, which allows it to display correctly without distortion or cropping issues.

Business Logo Dimensions: 300 x 300 pixels

Your business logo plays a crucial role in building brand recognition on LinkedIn. Upload a high-quality version with dimensions of at least 300 x 300 pixels. This will ensure that it appears sharp and professional on both desktop and mobile devices.

Business Cover Photo Sizing Requirements: 1128 x 191 pixels

The cover photo for your company page is an excellent opportunity to showcase your brand’s personality, values, or latest news. For the best results, use an image with dimensions of 1128 x 191 pixels. This will ensure that it looks great across all platforms without any unwanted cropping or distortion.

Shared Image/Post Update Sizing Recommendation: 1200 x 627 pixels

When sharing content on LinkedIn, it’s essential to optimize your images for maximum engagement. A size of 1200 x 627 pixels works well for most shared posts and updates. This ensures that they display correctly in users’ feeds and are more likely to catch their attention as they scroll through their connections’ activity.


Getting noticed amidst billions of videos uploaded daily requires more than just great content. You also need visually appealing channel art. 

Profile Picture (Logo) Size Recommendations: 800 x 800 Pixels

Your YouTube profile pic is the initial thing people observe when they come to your channel, so it’s important to make a powerful impact with an attractive image that reflects your brand or personality. It’s essential to make a strong impression with an eye-catching image that represents your brand or personality. An ideal size for your profile picture is 800 x 800 pixels. This ensures it looks crisp and clear on all devices.

Channel Banner / Cover Art Best Practices: 2560 x 1440 Pixels

The next crucial visual element on your YouTube channel is the banner or cover art. This large image spans across the top of your page and sets the tone for what visitors can expect from your content. The recommended size for a high-quality banner is 2560 x 1440 pixels, but keep in mind that different devices display varying portions of this image. Be sure to place important information within the “safe area” (1546 x 423 px), which will be visible on all screens.

To create stunning visuals without any design experience, try using online tools like Canva, which offers pre-designed templates specifically tailored to YouTube dimensions.

Custom Thumbnail Images Optimized at 1280×720 Resolution:

  • Create Eye-Catching Thumbnails:

Thumbnails act as mini billboards for your videos, enticing viewers to click and watch. The optimal size for a YouTube thumbnail is 1280×720 pixels, with a minimum width of 640 pixels. Create eye-catching visuals by employing striking colors, high contrast pictures, and legible text in your thumbnails to draw attention in search results.

  • Consistency Is Key:

To establish brand recognition and create a cohesive look across all your videos, maintain consistency in the design elements of your thumbnails (e.g., fonts, color schemes). This helps viewers easily identify your content amidst the sea of competing videos.

FAQs about Social Media Image Sizes

The ideal size for social media images varies depending on the platform. For example, Facebook shared images should be 1200 x 630 pixels, while Instagram feed posts are best at 1080 x 1080 pixels. It’s essential to optimize your image sizes according to each platform’s requirements for optimal engagement and visibility.

Yes, image size matters on social media as it affects how users display and perceive your content. Properly sized images ensure better visibility, engagement, and overall aesthetics of your profile or page. Different platforms have specific dimensions that work best for their respective feeds and interfaces.

The perfect size for images in an article depends on the website layout and design but generally falls between 800-1200 pixels wide. This range ensures that the image looks crisp without slowing down page load times due to large file sizes. Always consider optimizing your web content with WebP, a modern format that provides superior lossless compression.


In conclusion, understanding the correct image sizes for social media platforms is crucial to ensure that your brand’s online presence looks professional and visually appealing. From Facebook to YouTube, each platform has its own specific requirements for profile pictures, cover photos, shared images/posts, and more.

By following the guidelines outlined above for Facebook, Instagram, Twitter, Pinterest, and LinkedIn, you can be sure that your images will look their best on each platform. Don’t forget to optimize your channel art with custom thumbnail images as well!

If you’re looking for help improving your social media presence through optimized imagery or other digital marketing services, visit Raidious today.

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